TATA CONSULTANCY SERVICES , India’s biggest IT firm, is the brightest star in the Tata galaxy, but at least one other Tata technology company refuses to be eclipsed.
Meet Tata Elxsi , which began as microcomputer maker Elxsi in the Silicon Valley, got its Tata prefix in 1989, and then focussed on embedded software. Tata Elxsi rode the Generative AI wave to report a net income surge to ₹3,552 crore in FY24, securing the third place on Fortune India’s 100 Emerging Stars List, after the pandemic prompted the world to digitalise and embedded software found new areas.