India's consuming population comprises some three categories that can be broken up into- India 1, India 2, and India 3, and the levels of consumption are vastly different for all three. In addition, and what makes India evenmore complex is that the subcontinent is one of the most heterogeneous countries, Future Group founder Kishore Biyani says adding that there is a religious economy. For example, he estimates that there are some 50 lakh temples which have a micro economy of their own as they employ and feed people, and are not considered; and there are many micro economies such as this. The point is that reports that consulting companies make mostly don't include these many sub categories in India.
Zerodha co-founder Nikhil Kamath's podcast with veteran retail sector leader and Future Group founder Kishore Biyani. The candid no-holds barred chat threw light on insights in the ever changing world of ecommerce, retail and its evolution and takeaways from Biyani's own life and journey as he built his enterprise.
(The video is an excerpt from the podcast “WTF is“ with Nikhil Kamath.)