Adwaita Nayar, Anchit Nayar

About

With over 80% growth in net profit in FY25, beauty and personal care retailer Nykaa has proved to its critics that it is not the kind to buckle under pressure from the competition. So what if heavyweights such as Reliance (Tira Beauty) or the Aditya Birla Group (Sephora India) are trying to capture market share? It was founder Falguni Nayar’s ambition to build a Sephora-equivalent business in India—which she successfully did through her e-commerce platform and 237-odd physical stores. Though Nayar remains actively involved, her twins, Anchit and Adwaita, are now in the driver’s seat. The brother-sister duo aspires to build India’s largest beauty and fashion network. Not only are they strengthening Nykaa’s e-commerce presence and expanding its offline footprint, but they are also scaling up Nykaa Superstore, the distribution arm for premium FMCG brands. The company now houses over 90 marquee global luxury brands, including Dior and Charlotte Tilbury, both exclusive to the Nykaa platform. The latest partnership is with Chanel, for its range of beauty products and fragrances. Beyond international brand partnerships, the duo is also focused on House of Nykaa, the company’s private brands business. This includes Nykaa Cosmetics, Kay Beauty, and Dot & Key—a portfolio that grew 49% in FY25. Looks like Nykaa’s next gen is all set to carry forward their mother’s beauty legacy, with fresh ambition and sharp execution.