Apurva Purohit

About

Although media has beenone of the worst-performing industries in recenttimes, Purohit’s businessesmanaged to survive in ahighly-competitive environment; some even gainedmarket share. The digitalbusiness reached nearly100 million unique usersand Dainik Jagran INEXTwent from a loss-makingnewspaper to making profitin FY20. She was also atthe forefront of launching the interactive digitaltabloid version of popularMumbai daily Mid-Day, toreach out to nearly 100million readers duringthe lockdown. Add to this,Purohit also authored hersecond book—Lady, You’rethe Boss—last year.