Gitanjali Ghate and Jasmeet Kaur Srivastava are co-founders and managing directors of Third Eye Integrated Services, a qualitative research firm established in 1993. Ghate, with a master's in psychology, delves into consumer behavior, while Srivastava, a business manager, focuses on strategic insights. Their multidisciplinary approach has guided major clients like Coca-Cola and General Mills in understanding consumer needs. Recognized among Fortune India's Most Powerful Women in Business in 2012, they continue to influence market research.