Kavita Bhupathi Chadda

About

Kavita Bhupathi Chadda is the quiet force behind Globosport, the sports and entertainment marketing company founded by Mahesh Bhupathi 11 years ago. She started by managing Sania Mirza’s commercial deals but has since transformed the business. No longer just a celebrity management agency, Globosport now lays court surfaces for the Australian Open, produces original content for TV and DVDs, and even makes films. Chadda moved away from the uncertain commission-based model by focusing on pairing brands with talent, ensuring steady revenue. A key milestone was Globosport’s tie-up with U.S.-based Platinum Rye Entertainment, which helped Micromax sign Hugh Jackman as a brand ambassador—the first such deal in India.