Manish Gupta started G-Cube as a freelance project in 2000, creating digital content modules for corporate training. Along with co-founder Kapil Gupta, he developed a model that gives clients full control over customized content. Nearly 65% of G-Cube’s projects are repeat business, while new business grows at 35% to 40% annually. The company has introduced gesture-based learning and expanded to government agencies, even training rural and social workers using motion-based learning. With revenue of ₹30 crore, G-Cube now serves 170 customers across 25 countries and 20 industries. Its service-based technology solutions maintain a healthy margin of up to 25%.