Ishira Mehta is the co-founder of CropConnect Enterprises, working alongside Puneet Jhajharia. She has a background in sustainable development and has helped build a supply chain for responsibly sourced agricultural products. Her work focuses on improving livelihoods and preserving traditional food systems. and Puneet Jhajharia is the co-founder of CropConnect Enterprises, a social enterprise that connects farmers with urban markets through ethical sourcing. With a background in business development, he promotes indigenous crops like millets and helps farmers get better prices while urban consumers get healthy food.