Saloni Anand
Co-founder, TrayaAbout
For Saloni Anand, Traya began with a personal problem that exposed a gap in healthcare. Her husband’s struggle with hair loss made her realise the market was selling cosmetic solutions instead of addressing root causes. That realisation became the cornerstone of Traya, which treats hair loss as a chronic lifestyle condition. Instead of following the typical D2C playbook, Anand focussed on building trust. Traya invested heavily in diagnostics, clinical validation, and post-treatment support, creating a network of hair coaches who help customers stay committed to their treatment plans. "The brands that will win aren't the ones spending the most on acquisition. They're the ones earning the right to keep customers," she says. Traya's operating revenue rose 43% YoY to `338 crore in FY25, according to its latest available financials. But hair loss is only the starting point for Anand who feels Traya’s diagnosis-first, personalised-care model can be extended to chronic lifestyle conditions such as gut health, metabolic disorders, and skin health. Her ambition is to build one of India’s largest consumer healthcare platforms by solving health problems at their root. As she puts it, "Fall in love with the problem, not the solution."
