For Satheesh Krishnamurthy, a chess enthusiast, it is all about strategy. When he joined Axis Bank in July 2014, the private banking business was nearly eight years old, had 200 relationship managers (RMs), but had no tangible results to show. He revamped the business and launched it under a new brand called Burgundy. As a result, assets under management have grown to $5.2 billion, and the number of RMs has swelled to 400.