ChatGPT’s India rush: OpenAI announces a new India-specific subscription plan; details here

Sam-Altman led AI startup OpenAI is on an India spree. The company announced on Tuesday, a new subscription tier, one of the first geography-specific tiers by the company, for its Indian users – ChatGPT Go. ChatGPT head Nick Turley, announced on a post on X, that the tier will be priced at just ₹399, the lowest-priced tier of all other ChatGPT plans ever released.

“We just launched ChatGPT Go in India, a new subscription tier that gives users in India more access to our most popular features: 10x higher message limits, 10x more image generations, 10x more file uploads, and 2x longer memory compared with our free tier. All for Rs. 399,” Turley said in a post on X.

Introduced originally on August 14, ChatGPT Go tier is now available in India costing about $5 per month. It offers access to GPT-5, along with expanded image creation, longer memory, increased message limits, and limited deep-research capabilities.

Turley claims that this will enable users to get 10x more image generations, file uploads and messaging limits than free tier. These users, like the free users, no longer have access to switch between models and are dependent on GPT’s self-assessment on which model will be used to give answers.

According to the FAQs given on the company website, usage for GPT-4o is limited to 10 messages every 5 hours, after which conversations switch to GPT-4o mini until the limit resets. Free users also get one GPT-5 Thinking message per day.

Since August 2024, Free users can also generate images with DALL·E 3. As of early 2025, this is capped at two images per day.

This means users in India under the ₹399 subscription will be able to make 20 images per day, 100 messages of the best model every 5 hours.

This comes just a day after, it came into popular notice that OpenAI had raised the prices of its ChatGPT Plus and Pro plans in India.

Earlier, the company had only two plans – ChatGPT Plus and Pro – to offer, which were priced at $20 and $200, translating into an amount of ₹1,750 and ₹17,500, respectively.

However, Plus and Pro respectively now cost ₹1,999 and ₹19,900, to an Indian user.

In addition to the previous move of introducing Indian pricing, enabling users to pay in INR instead of USD, Indian users will now be able to pay using UPI.

India remains an integral market for OpenAI due to over 700 million users of its product in the country. Turley however, hinted that more such tiers are to follow across different markets upon the assessment of how this is accepted in the India market.

“Making ChatGPT more affordable has been a key ask from users! We’re rolling out Go in India first and will learn from feedback before expanding to other countries,” Turley added.