For many across the country, the word luxury is synonymous with the adjective expensive. To be fair, this very thought has been deeply ingrained into our minds too, especially in the world of apparel, beauty and accessories.
Once Upon a Trunk challenges the very concept that places premium products on a pedestal. It serves a bridge between affordability and luxe fashion. An aggregator of the most talented designers in the country, the online marketplace curates its collection, keeping the modern Indian woman in mind.
The co-founders Shivaani and Saanchi Jain began with a simple solution – merging consumer convenience with crafty collaborations. The name Once Upon a Trunk came with the idea of delivering a fairytale-like service that gives every woman a complete ensemble. Once Upon a Trunk, holding themselves true to this vision is a one-stop-shop that has over 250 brands and designers in its arsenal, spread across 1 lakh+ products.
To be the pride of a woman’s wardrobe, the company offers an end-to-end collection of apparel, jewellery, accessories, footwear, skincare, haircare, bath & body, fragrance and wellness products. They have also expanded to home décor, and kids wear, making the shopping experience further fulfilling for their customers.
Being a fish in an overcrowded sea, today Once Upon a Trunk stands out of the crowd with exceptionally fast deliveries and customization. Consequently, the personalized made to measure service with “NO” value bar is revered among the audience.
Although the brand was established in 2015, the sisters knew the meaning of entrepreneurship from their industrial background. Shivaani went on to do her Masters in Marketing from Pearl Academy of Fashion and found her calling to enter the segment of e-Fashion. It is her curiosity to bring the craftsmen in the farthest regions of the country together that gives Once Upon a Trunk its broad spectrum.
On the other hand, Saanchi is a Bachelor in Design and has a keen eye for fashion-forward pieces that shall form tomorrow’s trends. Instead of looking at just the outfit, she strives to create an aesthetic that can be beautifully offered to their customers.
The young entrepreneurs have always leaned towards keeping customer satisfaction at the core of their business. Accordingly, with a creative team, they embolden free-flowing ideas in both the company’s operability and their product lineup.
Once Upon a Trunk, taking care of every corner of the country delivers to 5000+ pin codes and is expanding as we speak. Partnering with dependable logistic enterprises like Blue Dart and Delhivery gives them the power to see through their fast delivery concept.
The company also works with design houses and well-established brands on a direct dispatch model. A 3-day advantage on the SLA makes them the fastest designer-wear delivering e-marketplace in India.
Once Upon a Truck is backed by a team of merchandisers, through whom they invest 80% of their research into social media platforms, competitive spaces and physical market research. Giving their customers over and above what’s promised, every shopper receives a special gift with each order.
Since brand loyalty forms such an integral part of their culture, it shouldn’t come as a surprise that they clocked 2 lakh+ customers in the year 2020. To add to the numbers, the company sees a whopping 45% of return customers every fortnight. In light of the 2020 paradigm shift, 180% of prospective annual growth could be seen post-March in comparison to only 75% before it.
In the future, Once Upon a Trunk plans to expand to all the Tier-II, Tier-III and regional towns in the country. The company also introduces a fresh collection every day, curated from their vast portfolio and some new names. Entering 2021, they expect the yearly growth to rise 200% from their existing model.
At the end of the day, Once Upon a Trunk embodies a classic story of breaking the stereotype and finding one’s reflection. Through their e-marketplace and its carefully curated products, they want to boost the presence of an Indian woman, no matter which room she stands in. It gives their customers a new take on diversity by bringing fresh designs to the table in a pricing, acceptable and appreciated by women in all walks of life.
To check out the product range of Once Upon A Trunk, or to place an order, please log on to https://www.onceuponatrunk.com/. You can also reach the brand on Instagram @onceuponatrunk.