Covid-19 hit movie halls hard, and PVR—India's largest multiplex chain—was no exception. Talking to Fortune India, Ajay Bijli, its chairman, opens up about his business, and what keeps him going.
The company has unveiled its first multiplex under the UTSAV brand in Satna, Madhya Pradesh. The multiplex company has 797 screens across the country now.
PVR has survived competition both from within the industry and video-streaming services, but with consumers spoilt for choice, what keeps India’s largest film exhibitor on its toes?
Ajay Bijli-led multiplex chain PVR reached an agreement to buy a 71.7% stake for Rs 633 crores in SPI Cinemas in its efforts to increase its presence in the south.
