Netflix did well with the classes; we went for the masses: Ektaa Kapoor
There were a lot of people sitting at home; the urban voices on the digital spaces are a lot louder than the masses, Kapoor says.
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July 2022
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Family entertainment, regional content: OTT players craft strategy for 2022
Focus on regional Originals as Netflix, Disney+Hotstar, Amazon Prime, ZEE5, AltBalaji and Viacom 18 eye consumers in Tier-II cities and beyond to power their next phase of growth.
It’s showtime for OTT players in 2021
OTT industry truly came of age in 2020 and are bullish about their prospects in 2021 too. With movie theatres still reeling with reduced footprints, it looks like the era of streaming is here to stay.
Every business problem has a tech solution
At the Fortune India Next 500 Summit-West, a panel discussion titled “Technology—Disruptor or Catalyst” explored the impact of tech on businesses and what lay ahead for them.
Broadcast Vs OTT is no longer the debate
In just two years after OTT players disrupted the economics of broadcasters, the debate has quickly moved to monetisation of content.
ALTBalaji: Building a business for the future
Balalji Telefilms group CEO Sunil Lulla believes the scope for growth in the OTT space is immense.
Content is king; content is money
In the last two decades, household expenditure on telecom has increased five times. With Internet broadband you can expect the same to happen to video entertainment. Mukesh Ambani knows that.
India’s soap queen eyes digital reign
Ekta Kapoor is betting big on ALTBalaji, her video streaming service. But can she take on global giants like Netflix and Amazon?
Digital leads M&E growth in India
Digital media grew 29.4%, in 2017, the fastest among other media like film, TV, and print, says new report
