Why Covid-19 is unfreezing consumer habits
A look at how the Coronavirus pandemic and the behavioural changes as a result of it are helping to transform the banking industry.
consumer behaviour
April 2020
July 2019
May 2019
April 2019
March 2019
February 2019
January 2019
Bacardi India: In high spirits
Not only is Bacardi India’s bet on whisky paying off, it is looking to tap further into the consumer’s preference for quality with more premium products.
How to keep cards relevant in times of new payment modes
Card issuers who want to lead will have to determine new and creative strategies based on the customer’s existing buying behaviours.
OnePlus: The giant slayer
The Shenzen-based smartphone maker has edged out bigger rivals to claim the top spot in India’s premium smartphone market and is looking to use this experience overseas.
Why most Indians purchase counterfeits
A look at the factors that influence such choices, based on a recent study.
Global e-commerce sales surged to $29 trillion: UNCTAD
With $400 billion in revenue, India holds the ninth position in a ranking of countries by e-commerce sales.
‘We are in a market that is on steroids’
From being the exclusive privilege of a few, American Express wants to reposition itself in India as a credit card for the aspiring affluent and tap into the country’s growing consumerism.
Bata India: Striving for the right fit
Once synonymous with school shoes in India, Bata India, is trying hard to reconnect with millennials in the country
Passenger vehicle sales fall 1.87% in January
Sales of passenger cars—the largest segment by volumes—fell 2.65% to 179,389 units in January this year from 184,264 units a year ago.
Retail passenger vehicle sales down by 3%: FADA
Federation of Automobile Dealers Association said that while auto sales are still in choppy waters, initial signs of positive consumer sentiment can be seen post the dull festive season.
