IPL: Bigger bang for the big bucks
Now in its twelfth season, the Indian Premier League is still going strong. Exciting matches keep viewers hooked; brands are happy with the reach they get. And Star India is making the most of it.
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May 2019
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April 2018
Virat Kohli is India’s most valued celebrity brand
India’s top 20 celebrities have a cumulative brand value of $877 million and Deepika Padukone’s brand value is highest among Bollywood stars, says report.
Can Indian soft power reinvent itself?
India’s efforts to push its soft power have grown significantly, the latest move being the creation this month of a 13-member team of bureaucrats specifically to project soft power.
Rajasthan Royals CEO Raghu Iyer on food, rest, and play while on the road
Raghu Iyer’s survival skills while travelling and managing IPL franchise Rajasthan Royals.
Networking’s new pitch
Move over golf, cricket’s where deals get signed.
IPL brand value surges 19% to $6.3 billion
Broadcasting rights deal with Star India, rise of over-the-top content consumption, and rising social media influence helped improve IPL’s brand value, a report by Duff & Phelps says.
International cricket is a big deal
Broadcaster Star India has valued it higher than IPL.
Betting laws need clarity
The irrefutable reality of gambling laws in India is that there is no clarity on what is permitted and what is prohibited.
Hotstar’s VR venture: Novelty or game changer?
Star India plans to live-stream IPL matches in virtual reality on its digital platform Hotstar, but is India ready for the new technology?
Star India wins BCCI media rights
The broadcasting company keeps its monopoly over cricket rights in the country.
