India’s ad market to grow fastest at 14.7% in 2023: Report
For India, digital remains a key driver, with 32% growth and 40% share of spend in expected in 2023 when it may overtake TV spend for the first time, says a report by Dentsu.
digital ads
December 2022
November 2022
February 2022
How to leverage brands for digital advertising
Digital ads focus on native, storied content, making personalised, lasting impact on consumers, beyond the brand’s TG
Ad Industry Taps Tech Talent
As digital ad spends rise, marketing & communication players such as Publicis, Group M and DDB Mudra are aggressively hiring people with tech and data analytics skills.
Digital ad spends to surpass TV, print in 2022
Digital advertising by the end of the year is expected to reach 45% of the overall ad spends, while TV would have a 39% share, followed by print at 12%.
