With the widespread adoption of online shopping, the competitive edge it brings to the fore and lest we forget – the ease of shopping with the tap of a finger, e-commerce is empowering MSMEs
While e-taliers sold goods worth ₹76,000 crore during the festive month, it was lower than Redseer's pre-sale estimate of ₹83,000 crore.
The coworking space major says the surprise holiday break will help the employees celebrate Diwali with family and loved ones. A similar initiative has been taken by e-commerce startup Meesho.
Redseer has projected a GMV of $5.9 billion for this year's festive sale.
Total industry sales, however, fell nearly 13%, according to SIAM data.
There is a growing demand for international brands such as H&M, Under Armour, and Mango, from tier 2 and tier 3 markets; e-tailers report 50% growth in sales from non-metros.
