The group is building its business on platforms Glance, Roposo and Glance Game Centre. Its advertising business built on these products competes with giants Facebook and Google.
Along with the investment from Jio Platforms, Glance has also entered into a business partnership arrangement with Reliance Retail.
Despite the pandemic, the growth in user base has been robust for Tewari's mobile content platform, Glance, that lured investors to put in $145 million last month.
The mobile-based content provider, which is part of the InMobi Group, plans to launch multiple new platforms, including Glance TV, a short form video platform.
Six months ago, InMobi launched its lock screen content service Glance with an eye on rising content consumption through mobiles in India. Turns out it was a good call.
As mobile emerges as the most powerful among all platforms in India, brands have an opportunity to meaningfully engage with their customers.
