Rural India getting internet savvy but still has a lot to catch up on
In terms of penetration of active internet users, rural India lags with a 41% share compared to 59% for urban India, according to a report by Nielsen.
internet penetration
May 2022
July 2019
June 2019
May 2019
Millennials, middle class & rural buyers to boost consumption
Bain and Co. partner says the middle- and lower-income group households will form a majority of the buying population in the next 12 years.
China, India have most number of Internet users
Asia Pacific accounts for 53% of the total Internet users, but the Internet penetration is less than half of the population.
Financial inclusion for the cash-only economy
There is a need of fintech apps targeted at feature phone users and those smartphone users for whom online payments are disabled.
