With the widespread adoption of online shopping, the competitive edge it brings to the fore and lest we forget – the ease of shopping with the tap of a finger, e-commerce is empowering MSMEs
As consumers increasingly turn to the internet to research products before buying them, businesses now need to manage the pre-purchase consumer experience.
Flipkart's net loss in the last fiscal year was the highest in the past four years on a rise in legal, marketing, transport, and warehousing costs.
Flipverse will be available on Flipkart's newly launched platform, FireDrops, which can be accessed from the e-commerce platform's app.
Shopper addition will continue to be at the heart of future e-retail growth. India's online shopper base is estimated to increase to 400-450 million by 2027, say analysts at the firm.
Reliance Retail’s JioMart transitions into a full-scale e-marketplace, offering not just home products, and groceries, but brands across categories like jewellery, beauty, electronics.
Two third of the respondents intend to spend money during this festival season, with half of them willing to spend over ₹10,000 on festival purchases, as per the LocalCircles survey.
But, around 48% of consumers surveyed in India say they are planning to decrease spending amid high inflation, says the McKinsey Consumer Pulse Survey.
Led by India’s growing share of Gen Z and millennials, thrifting is gaining currency and going digital in a big way.
With the festive season imminent, e-commerce majors are geared towards luring customers with massive discounts and schemes—with expected sales of $4.8 billion in the first week of the festive season.
