India’s sport industry: 2023 revenue up 11% to ₹15,766 cr; cricket main driver
Sponsorship spends surged to ₹7,345 crore in 2023, a 24% increase over 2022; overall media spends almost unchanged at ₹7,494 cr
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Govt blocks 18 OTT platforms for obscene and vulgar content
In addition to these, the ministry has also blocked 19 websites and 10 apps (seven on Google Play Store, 3 on Apple App Store).
100 projects on floor in India; 2nd only to US: Amazon Prime Video
The OTT platform has the highest number of originals, shows and movies in various stages of development in India.
Customer Acquisition: Can Sports Streaming Become VOD Platforms’ Winning Strategy?
OTT streaming has also broadened audience bases for sports.
Objectionable content sore point for OTT industry
Industry experts believe there is no clarity on the issue of objectionable content
OTT platforms in caution mode after 30-40% crash in ad revenues
Almost all the platforms are especially careful about content acquisition, which is close to 80% of their overall costs
Mainstream cinema will always be larger-than-life, grandiose: Alia Bhatt
Bhatt says that mainstream content should appeal to a wider audience, like a family, whereas OTT platforms are better for intimate storytelling—which can cut across geographies and diaspora
What Ails Bollywood
Mediocre content, the surge in OTT platforms, short-form videos, and the rise of regional cinema, especially the South, have dented the age-old Bollywood ‘craze’.
Why Netflix's India problem is an industry malaise
Why is Netflix, despite being the industry pioneer, facing problems in the country? Is it due to lack of understanding the Indian audience?
Legacy meets novelty: Miss Universe in a Digiverse
Harnaaz Kaur Sandhu and future pageant winners could be looking at careers vastly dissimilar to their predecessors as the entertainment industry goes digital.
