Nadia Chauhan, is confident that her portfolio of dairy beverages would contribute 50% of the (close to ₹8,000 crore company) beverage maker’s overall revenue in the next five years.
Nadia Chauhan, the 33-year-old joint managing director and chief marketing officer of FMCG major Parlé Agro, on the Appy Fizz success story, the plan to double turnover by 2022, and more.
Editor’s letter from September 15 - December 14, 2019 issue of the magazine
Apart from reducing packet sizes, FMCG companies are innovating premium category offerings to attract consumers.
Schauna Chauhan has taken Parlé agro from a turnover of ₹600 crore to close to a ₹4,200 crore fruity drink giant.
Here’s a sneak peek into the annual list, and more from the issue.
