Parle-G to atta — How Parle Products is morphing into a foods company
Biscuits and confectionery contribute a lion’s share of the ₹12,000-odd crore company’s revenue, and the plan is to ensure that at least 20% of its revenue is generated from its newer categories.
Target: The new Indian shopper
Walmart paid a staggering $16 billion to take control of Flipkart, as it bet on the country’s growing consumption boom.
FMCG firms disrupting premium categories
Apart from reducing packet sizes, FMCG companies are innovating premium category offerings to attract consumers.