The number of barrels of premium whisky distilled by Chivas Brothers, the €2.6 billion Scotch whisky arm of liquor major, Pernod Ricard, outnumbers the 5.5 million population of Scotland.
Not only is Bacardi India’s bet on whisky paying off, it is looking to tap further into the consumer’s preference for quality with more premium products.
The South Korean electronics major is betting on premium categories in India.
Marico managing director Saugata Gupta says the company is set to launch a new range of premium skincare, and health and wellness food products.
