![India’s e-retail market to reach $160 bn by 2028: Report](https://images.assettype.com/fortuneindia%2F2023-12%2Feb407ed4-3640-4429-8f7e-07a71eb9c085%2FGettyImages_1724179722.jpg?w=300&q=95)
India’s e-retail market to reach $160 bn by 2028: Report
Presently, online spending constitutes only 5-6% of total retail spending in India, in stark contrast to the U.S., where it comprises 23-24%, and China, where it is 35%.
Presently, online spending constitutes only 5-6% of total retail spending in India, in stark contrast to the U.S., where it comprises 23-24%, and China, where it is 35%.
Most leading Q-commerce players have a negative EBITDA, while offline grocers have a positive EBITDA of 5 to 8%, says McKinsey
New players like Zepto along with biggies such as Blinkit, Swiggy and Dunzo are ramping up operations with micro warehouses and under 30-minute deliveries. Will their gamble work?