OTT platforms: Full stream ahead
As Indians consume more digital content, video-streaming players are battling it out for eyeballs and real estate on smartphones. Who will emerge the winner?
star india
May 2019
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September 2018
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April 2018
IPL: Bigger bang for the big bucks
Now in its twelfth season, the Indian Premier League is still going strong. Exciting matches keep viewers hooked; brands are happy with the reach they get. And Star India is making the most of it.
Hotstar’s mantra: Good storytelling and innovation
The OTT player, which launched Hotstar Specials on Monday, says it will focus on good content and tech innovations to tackle competition.
Why Facebook is ‘feeling optimistic’
The social networking platform will hope that the Star India executive will help Facebook become more Indian and drive business growth from new avenues like video content.
IPL brand value surges 19% to $6.3 billion
Broadcasting rights deal with Star India, rise of over-the-top content consumption, and rising social media influence helped improve IPL’s brand value, a report by Duff & Phelps says.
International cricket is a big deal
Broadcaster Star India has valued it higher than IPL.
Hotstar’s VR venture: Novelty or game changer?
Star India plans to live-stream IPL matches in virtual reality on its digital platform Hotstar, but is India ready for the new technology?
Star India wins BCCI media rights
The broadcasting company keeps its monopoly over cricket rights in the country.
