Disney-Star losing the IPL/BCCI rights a step to profitability, say experts
Star India had paid over ₹16,000 crore for the IPL rights in 2017 but was nowhere close to profitability.
Star India had paid over ₹16,000 crore for the IPL rights in 2017 but was nowhere close to profitability.
Disney Star’s greatest strength, according to HR head Rishi Gaind, is its people-friendly policies.
As Indians consume more digital content, video-streaming players are battling it out for eyeballs and real estate on smartphones. Who will emerge the winner?
Now in its twelfth season, the Indian Premier League is still going strong. Exciting matches keep viewers hooked; brands are happy with the reach they get. And Star India is making the most of it.
The OTT player, which launched Hotstar Specials on Monday, says it will focus on good content and tech innovations to tackle competition.
The social networking platform will hope that the Star India executive will help Facebook become more Indian and drive business growth from new avenues like video content.
Broadcasting rights deal with Star India, rise of over-the-top content consumption, and rising social media influence helped improve IPL’s brand value, a report by Duff & Phelps says.
Broadcaster Star India has valued it higher than IPL.
Star India plans to live-stream IPL matches in virtual reality on its digital platform Hotstar, but is India ready for the new technology?
The broadcasting company keeps its monopoly over cricket rights in the country.