Tier 2-3 India brings 60% revenue for D2C players Sugar Cosmetics, Purplle.com
Small-town consumers by virtue of exposure to platforms such as YouTube and Instagram are far more aspirational than those earlier.
sugar cosmetics
January 2023
Nykaa shares fall 15% in four sessions; hits fresh all-time low
Nykaa share price declined 5.5% to hit a fresh all-time low of ₹132.55 in intraday trade on the BSE.
