D2C brands Teabox, Vahdam set the pace as India craves for specialty teas
The concept of selling premium teas through D2C channels has also caught the imagination of legacy tea manufacturers such as Tata Consumer Products
tea
December 2021
June 2021
Chai Point is remaking its brand. Reason: Covid-19
When Covid-19 disrupted the expansion of India’s leading tea cafe chain, it rejigged its business model. The chain, which looks up to Starbucks for inspiration, is now ready for post-pandemic life.
