In India, the short-video platform TikTok, which was banned by the Indian government in 2020, has reportedly fired 40 employees, its entire India workforce.
“People referred to our Hindi memes as chillar content. My point was if India’s massive youth demographic is consuming it, why should we want to put our own sense and not give what people want?”
“Always focus on core elements such as users, engagement, technology and monetisation. Let the metrics and outcomes speak for themselves, recognition and valuation will follow.”
The country’s tier 2 and 3 markets have become the Holy Grail for tech startups. But it requires immense patience and long-term capital investment to fully realise their true potential.
Facebook’s recent event was all about how businesses in India had pivoted in the time of the Covid-19 pandemic. But the reasons behind the resilience of Indian enterprise, however, are manifold.
Digital is the new geopolitical battleground. The digital world, for all its original promises of a connected world, is looking no different from the physical one.
Facebook India MD says the company doesn’t want to be in the space of filtering political speeches, and it is up to the government to chalk out the rules.
