The short-form app platforms, such as Instagram Reels, YouTube Shorts, Josh, etc., are set to become the second-largest segment in terms of time spent after Facebook and Google.
A report by Bengaluru-based consulting firm RedSeer has found that Indian players like Josh, Moj, MX Takatak, and Roposo have brought back 97% of TikTok's user base in the last one year.
Digital is the new geopolitical battleground. The digital world, for all its original promises of a connected world, is looking no different from the physical one.
