The Conversation: Jean-Etienne Gourgues, Chairman and CEO, Chivas Brothers
The number of barrels of premium whisky distilled by Chivas Brothers, the €2.6 billion Scotch whisky arm of liquor major, Pernod Ricard, outnumbers the 5.5 million population of Scotland.
Whisky’s Balvenie tales
Hand-crafted in Speyside, the Balvenie range, the world’s most exquisite and creative single malts, is the result of experimentation by maltmen, coopers and master blenders through generations.
Experiential luxury is here to stay: Julius Baer
The leading Swiss wealth management group expects that just like it did after the global financial crisis, discretionary spending will recover after Covid-19 abates.
Radico Khaitan on a high with premium spirits
A regular listee on the Fortune India Next 500 since 2015, Radico Khaitan’s double-digit growth, backed by premium product offerings, has propelled the liquor manufacturer into the big league.
Indian whisky’s lessons from Japan’s new rules
Innovation is all very well—for instance sourcing from multiple places and creating a new blend—but the product has to be authentic. And authenticity can only come by emphasising location.
Spirits of Scotland
Diageo’s global scotch whisky ambassador Tom Jones says while one can collect fine spirits like Johnnie Walker, you should buy whisky to enjoy it.
How Beam Suntory’s Shinji Fukuyo created a whisky blend for India
The chief blender of Suntory talks about his special blend which was recently launched in India by the company along with its most popular Japanese whiskies Yamazaki and Hibiki, and craft gin Roku.
Indian consumer brands that are winning the world
There is a small but significant trend in India. It is creating brands that are first successful in foreign countries before coming home.
Bacardi India: In high spirits
Not only is Bacardi India’s bet on whisky paying off, it is looking to tap further into the consumer’s preference for quality with more premium products.
The whisky industry: Scotland fights back
The venerable Scottish whisky industry is on the rocks. To survive, it must break every rule it ever had.