The chief blender of Suntory talks about his special blend which was recently launched in India by the company along with its most popular Japanese whiskies Yamazaki and Hibiki, and craft gin Roku.
There is a small but significant trend in India. It is creating brands that are first successful in foreign countries before coming home.
Not only is Bacardi India’s bet on whisky paying off, it is looking to tap further into the consumer’s preference for quality with more premium products.
The venerable Scottish whisky industry is on the rocks. To survive, it must break every rule it ever had.
Inside Jim Murray’s war against the heathens in the business.
