Fortune India Boardroom | 🛒 D2C vs Legacy Brands: The Battle for India's Consumer
🛒 Who has the edge in India's fast-evolving consumer market — new-age D2C brands or legacy FMCG giants?
In this episode of Fortune India Boardroom, we bring together Mayank Shah, Chief Marketing Officer, Parle Products; Ankita Thadani, Co-founder, Secret Alchemist; and Aditya Ruia, Co-founder, BECO, to discuss what it takes to build, scale and sustain a consumer brand in India.
The conversation explores whether D2C brands can bridge the distribution gap, why legacy FMCG companies are keeping an eye on emerging consumer trends, the economics of last-mile delivery, and what clean-label really means in today's market.
Can new-age brands scale without compromising their founding ethos? And is distribution still the biggest moat for legacy FMCG companies?
Watch the full conversation.
#FortuneIndia #D2CBrands #FMCG #ConsumerBrands #ParleProducts #Startups #IndianBusiness #FortuneIndiaBoardroom
