How Nothing Built a Challenger Brand in India | Akis Evangelidis | The Disruptors Podcast
How do you build a new smartphone brand in a market dominated by Apple, Samsung and Chinese giants?
On Fortune India: The Disruptors Podcast, Akis Evangelidis, co-founder, Nothing, opens up about building a challenger brand from scratch, the early days of OnePlus, and why Nothing chose design and community as its biggest differentiators.
Evangelidis talks about the challenges of building hardware, including nearly going bankrupt in the early days, convincing suppliers to work with a new brand, and turning Nothing’s transparent, design-led products into a global identity.
Watch the full conversation to hear Akis Evangelidis on building Nothing, scaling in India and what it takes to make consumers care about technology beyond specifications.
#FortuneIndia #TheDisruptorsPodcast #Nothing #AkisEvangelidis #Smartphones #Tech #IndiaTech
