Kannan Sitaram on India’s D2C Boom, Startup Growth & the Future of Consumption | In Conversation
What does it take to build a successful consumer brand in India’s rapidly evolving D2C market?
In this episode of Fortune India’s In Conversation, Kannan Sitaram, Managing Partner at Fireside Ventures, shares his perspective on how India’s D2C ecosystem has evolved, why successful brands are going omnichannel, and what founders need to get right as they scale.
Sitaram also discusses Fireside’s approach to backing founders, the challenges of scaling profitably, acquisitions by legacy companies, the rise of consumption beyond India’s metros, and how increasing aspirations in smaller towns are reshaping India’s consumer story.
Watch the full conversation for insights into India’s startup and consumption landscape.
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