JSW MG Motor India launches Windsor PRO at ₹17.49 lakh

China’s SAIC Motor-backed JSW MG Motor India on Tuesday launched the MG Windsor PRO with a 52.9 kWh battery pack at an introductory ex-showroom price of ₹17,49,800. This price is valid for the first 8,000 bookings.

The automaker also announced a battery-as-a-service price of ₹12.49 lakh for the Windsor PRO EV. The BaaS model entails an additional usage price of ₹4.5 per kilometre.

The Windsor PRO comes with a larger 52.9 kWh battery pack, offering an extended certified range of 449 kilometres (MIDC P1 + P2), while delivering 136 PS of power and 200 Nm of instant torque. It comes in three colour options—Celadon Blue, Aurora Silver and Glaze Red. JSW MG Motor India launched the Windsor EV last year with a 38-kilowatt-hour battery pack and 331 km of claimed range.

JSW MG Motor India has onboarded new financiers, such as IDFC First Bank and Kotak Mahindra Prime, to expand the reach of its Battery-As-A-Service (BaaS), an ownership package that has made EV ownership flexible for Indian car buyers. This BaaS scheme was first launched in September 2024 and today is supported by six financiers, including Bajaj Finserv, Herofin Corp, Ecofy, VidyutTech, IDFC First Bank, and Kotak Mahindra Prime. The company will offer lifetime battery warranty to the first owner of MG Windsor PRO. In addition, JSW MG Motor India will offer an assured buyback plan for the MG Windsor PRO, which ensures that it will retain 60% of its value after 3 years.

Speaking at the launch of MG Windsor PRO, Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “MG Windsor has been instrumental in accelerating the growth of India’s 4W-EV segment, winning customers over with its compelling value proposition. Positive word-of-mouth from early buyers fuelled its rapid acceptance, extending its reach beyond metro cities into Tier II and III markets. By introducing a product that stands apart from the conventional, we have successfully connected with a new wave of buyers.”

“Alongside our partners, we remain committed to redefining the Indian auto landscape by delivering relevant innovations at the right time with the right technology. The launch of the MG Windsor PRO reflects our commitment to providing expanded choices, instilling greater confidence in EVs in general, and inviting more customers to venture confidently into the future of sustainable mobility,” said Mehrotra.

The Windsor PRO also comes equipped with Level 2 Advanced Driver Assistance Systems (ADAS), offering 12 major features with 3 levels of warnings (audio, visual and haptic). These features include Traffic Jam Assist, Vehicle Safe Stop, Adaptive Cruise Control, Bend Cruise Assistance (Sub-function of ACC), Lane Departure Warning, Lane Departure Prevention, Lane Keep Assist, Intelligent Headlamp Control, Forward Collision Warning, Automatic Emergency braking system, and Intelligent Hydraulic Braking Assistance.

The Windsor PRO gets Vehicle-to-Load (V2L) and Vehicle-to-Vehicle (V2V) technologies. The V2L features allow users to power external devices directly from the car, making it ideal for outdoor enthusiasts. While the V2V technology enables energy sharing capabilities between compatible EVs.

Battery-as-a-service (BaaS) model accounts for around 15-20% of total electric vehicle sales of JSW MG Motor India. The BaaS model, which brings down high upfront cost of EVs by offering battery rental, was first launched with the MG Windsor. It was later extended to JSW MG Motor's other EVs—Comet and ZS.