Branded plotted land developer HoABL (The House of Abhinandan Lodha) has entered the Guinness Book of World Records, with the creation of the world’s largest fresh floral mosaic logo, marking the brand’s debut into the Braj region, with its upcoming development in Vrindavan.

The company says spanning 100 square metres, the mosaic was made using thousands of fresh red and white carnations, arranged over a custom-built floral platform. The flowers were grown and sourced from Vrindavan, says the company.

The achievement sets the first-ever benchmark in a brand-new Guinness World Record category, making HoABL the inaugural and sole titleholder for this floral mosaic format. “Our objective is to recreate the Vrindavan that we all reminisce and desire in the Vrindavan of today. It is not just about size—it’s about symbolism. Each flower represents growth, sanctity, and timeless potential,” said Samujjwal Ghosh, Chief Executive Officer, HoABL. “To set a global benchmark from the soil of Vrindavan is a proud moment.”

Present at the event, Rishi Nath, the official Guinness World Records adjudicator said that measuring 100 sq mt and composed entirely of fresh flowers, the mosaic is a feat of scale, precision, and artistry. "What makes this achievement special is its deep-rooted connection to Vrindavan - a place of profound cultural and global significance. This is officially amazing".

“This feat forms part of HoABL’s development with the largest open spaces to date, with over 40% of the proposed development as open area and world-class amenities,” said Saurabh Jain, Chief Marketing Officer, HoABL. “It reflects the company’s core customer-focused philosophy: building not just houses, but meaningful living, rooted in culture, nature, and spiritual heritage.”

The company says the used flowers will now be returned to the earth, as the floral compost will become part of the very land on which HoABL plans to develop their project.

With spiritual tourism in Vrindavan witnessing a sharp rise, and new infrastructure under the Braj 2041 Masterplan, the region is fast becoming a magnet for future-ready investment.

Abhinandan Lodha founded The House of Abhinandan Lodha (HoABL) in 2020, which focuses on plotted developments in key locations where the governments are focused on quality infrastructure, offering a seamless and transparent experience to investors and homebuyers alike.

In less than five years, HoABL has delivered 4 projects totalling about 15 million sq.ft. of developed land, and has around 40 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, Varanasi, and Vrindavan.