Amazon India has rolled out a dedicated storefront, The Great Savings Celebration, to mark the implementation of India’s new GST reforms effective from today. The storefront will highlight products carrying GST savings across categories such as home appliances, electronics, daily essentials, healthcare, and fashion. The launch comes just ahead of the Amazon Great Indian Festival (AGIF) 2025, which begins September 23, with Prime members getting early access from midnight September 22.

GST savings for customers

Products under the new storefront will carry special badges reflecting applicable GST savings - “Prime Deal + GST Savings” during the early access window and “Deal with GST Savings” during the main event. “This festive season, customers can maximise their savings with GST benefits, exciting offers, and an unmatched selection,” Amazon said in its announcement.

The event will feature over one lakh products and 30,000+ new launches from brands like Samsung, Apple, Intel, Titan, Libas, and L’Oréal. 

Some of the headline deals include the iPhone 15 at ₹43,749*, Samsung Galaxy S24 Ultra 5G at ₹71,999*, and discounts of up to 80% across electronics, fashion, beauty, home, and essentials. Prime members can also avail up to 5% assured cashback through Amazon Pay Rewards Gold, along with offers such as a 10% instant discount on SBI cards and unlimited cashback via the Amazon Pay ICICI Bank Credit Card.

In electronics, offers include the Sony Bravia 75-inch 4K Ultra HD AI Smart LED Google TV at ₹1,24,990 (54% off), the Xiaomi 55-inch FX Pro QLED Ultra HD 4K Smart Fire TV at ₹31,999 (49% off), the LG 1.5 Ton 5 Star Dual Inverter Split AC at ₹41,490 (52% off), and the Bosch 13 Place Setting Dishwasher at ₹41,500 (22% off). Mobility options feature the Hero MotoCorp Destini 125 FI VX DRSC scooter at ₹75,838 and the Bajaj Pulsar N 250 motorcycle at ₹1,33,346.

Additionally, Amazon’s Navratri and Dussehra store will offer a minimum 50% discount on traditional décor, festive wear, and electronics, making it a central part of the platform’s festive season line-up.

Support for sellers

Alongside consumer-facing deals, Amazon said it has worked with sellers to ensure a smooth transition to the new GST regime. Sellers remain responsible for applying the correct GST rates and product tax codes, but Amazon is assisting with automatic updates for select categories and providing resources such as GST masterclasses. “We are enabling [sellers] to conveniently pass on benefits of GST reductions to customers in applicable product categories,” the company said.