The Department of Financial Services (DFS), Ministry of Finance, Government of India, in coordination with the Reserve Bank of India (RBI), Insurance Regulatory and Development Authority of India (Irdai), Securities and Exchange Board of India (Sebi), and the Investor Education and Protection Fund Authority (IEPFA) under the Ministry of Corporate Affairs, will launch a three-month nationwide awareness campaign (October–December 2025) on unclaimed assets in the financial sector, titled “आपकी पूँजी, आपका अधिकार” — Your Money, Your Right.

The campaign will be inaugurated by Nirmala Sitharaman, Union Minister for Finance and Corporate Affairs, on October 4 from Gandhinagar, Gujarat.

During the campaign, citizens will be provided with on-the-spot guidance on how to search for their unclaimed assets, update records, and complete claim procedures. As per the statement, financial assets, including insurance policy claims, bank deposits, dividends, shares, and mutual fund proceeds, often remain unclaimed due to a lack of awareness or outdated account details, which this campaign will address. Digital tools and step-by-step demonstrations will also be showcased.

The campaign is targeted to encourage people to participate actively, spread awareness, and strengthen financial inclusion in every household through standard operating procedures (SOPs) and frequently asked questions (FAQs). A special financial inclusion exhibition will also be organised, featuring stalls from banks, insurance companies, mutual funds, and pension institutions.