JioHotstar announced on Friday that it will premiere Pitch to Get Rich, a groundbreaking reality show produced by the Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment—the digital division of Karan Johar’s Dharma Productions—on October 20 on JioHotstar Specials.

In a never-before-seen format, Pitch to Get Rich will spotlight 14 pre-selected founders as they showcase their ideas, tackle real-world business challenges, and compete for funding and mentorship. Exclusively on JioHotstar, the series brings together India’s biggest entertainment icons and business leaders to champion fashion entrepreneurship and inspire a new wave of innovation. The show also has an investment pool of ₹40 crore earmarked to back India’s next generation of fashion entrepreneurs.

Bringing together an unparalleled mix of star power, industry expertise, and capital, the panel includes Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora as judges, mentors and investors. They are joined by leading business tycoons such as Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar, making this the first platform where India’s entertainment icons and industry leaders converge to champion fashion entrepreneurship.

“With Pitch to Get Rich, we are telling India’s most exciting story yet; the story of entrepreneurs who dare to dream and build. This series is not just entertainment; it’s a catalyst that brings fashion, business, and innovation together, showcasing how Indian creativity can thrive on a global stage,” said Apoorva Mehta, CEO, Dharmatic Entertainment, in a statement.

According to Sanjay Nigam, founder of FEF, Pitch to Get Rich is about championing the ‘Make in India’ initiative and providing real business opportunities to fashion talent. “But beyond the investments, it’s also fashionable, competitive, and packed with entertainment. Partnering with JioHotstar the show will reach a diverse audience, inspiring fashion entrepreneurs nationwide,” his statement added.

The reality series would put the spotlight on India’s burgeoning fashion industry, as it takes centre stage in mainstream entertainment. The show aims to spotlight homegrown talent, celebrating innovation, and putting fashion entrepreneurship in the national spotlight.