Content commerce platform Meesho has today announced the platform’s annual Mega Blockbuster Sale, ahead of the festive season. The sale is set to commence from September 19 and will run for over a week.

The flagship sale intends to connect value-conscious consumers with sellers spread across the country. The company claims that the sellers on the platform are preparing for the sale by building their capacity and adding wider range of products to their selection. According to its annual report for FY23-24, the company had over 4 lakh annual transacting sellers.

This is the first e-commerce sale that the customers will have access to. Amazon is starting with its Great Indian Festival from September 22, and Flipkart will kick-off its Big Billion Days sale from September 30.

The branded section of the e-commerce platform called Meesho Mall is set to have more brands introducing special festive collections across categories including fashion, beauty, and home essentials.

The 10-year-old Meesho is planning to strengthen this year’s sale by focusing on content-driven commerce through formats like short videos and live streams.

This increases both the likeliness of a purchase from a probable customer, improving conversion rates and the engagement on app.

“The platform is leveraging AI to enhance discovery and personalisation, while also strengthening system preparedness for demanding periods,” the company said in a statement.

Festive preparations are also creating opportunities across the ecosystem, with logistics partners scaling up to meet seasonal demand. This includes onboarding additional staff, expanding storage facilities, and enhancing delivery capacity across regions.

The company’s seller and logistics network is expected to generate over 12 lakh seasonal job opportunities this year, the company said, with a little less than three-fourth of these jobs seen to come up in Tier 3 and 4 cities.

The seasonal opportunities are in the manufacturing, packaging, sorting, and delivery domains.

Co-founded by Vidit Aatrey and Sanjeev Barnwal, the company has reported an operating cash flow of ₹232 crore for FY24. Revenue from operations grew by 33% to ₹7,615 crore in the same period. This was driven by 36% YoY growth in orders delivered as well as repeat customers transacted on the platform. The company reported adjusted loss after tax of ₹53 crore, which narrowed from ₹1,569 crore in FY23, excluding employee share-based compensation expense. Fortune India had reported in July that Meesho had filed a confidential DRHP to the SEBI for its IPO that is set for this fiscal year.