Simplify3X: India's Most Promising Software Testing Product Company

In this digital age, where we are surrounded by technology, every software, website, or app must be enhanced with regular upgrades to stay up to date with ever-changing user expectations and mitigate security concerns.

Only a few software testing solution providers have been able to successfully solve the real-world challenges that the software industry faces. Furthermore, while many Indian companies have achieved global prominence through their services, just a handful have achieved this feat through their revolutionary software products.

Simplify3X Software Pvt. Ltd. is one such exception, having built its credentials through the success and widespread appreciation of its software product, SimplifyQA. The growth stories can serve as an inspiration for fledgling enterprises to hone their focus on developing proprietary software products that stand out and are widely adopted.

Genesis

Simplify3X has aided numerous software development companies in regaining control of their software testing processes and automating them for increased efficiency and ROI. In 2015, the business began operations and in 2016, unveiled SimplifyQA, a unified software testing platform.

From the outset, SimplifyQA attracted an active audience that recognized its immense capabilities."Our goal with SimplifyQA was to help software development businesses reduce their reliance on skilled labour while increasing their ROI than is currently possible with existing automation

solutions. SimplifyQA's rapid growth is not surprising, as we've always sought to make it the most comprehensive testing platform accessible." says Vijay Daniel, Founder and CEO of Simplify3X.

Simplify3X quickly expanded and built a branch office in Malaysia in 2017. Simplify3X continued to expand, and by the end of 2018, had sold over 500 licenses. In 2020, the firm built another branch office in Orlando, Florida, USA, establishing a foothold in one of the world's most critical software markets.

The Vision

The company's success may be attributed to the founder, Vijay Daniel, and the hard work and dedication of its team that has transformed Simplify3X into a juggernaut with its globally renowned platform "SimplifyQA" and other product, "SimplifyOM".

Simplify3X's solutions have won various honours in India, Malaysia, and the US, including "The Company of the Year" from APAC CIO Outlook

Reasons to choose Simplify3X

Simplify3X's mission has always been to improve software test engineering by focusing on three key areas: people, process and technology. It now offers two products that cover end-to-end testing to address the many issues associated with automated software testing.

SimplifyQA

SimplifyQA, the company's flagship product, is a one-stop solution for all your software testing requirements. "As the only product that incorporates ALM, intelligent script-less test automation, and cloud execution, SimplifyQA enables clients to achieve in-sprint automation resulting in 40% reduction in test script development," says Vijay Daniel.

The following are some of SimplifyQA's USPs:

1. Web, Mobile (iOS/Android), API, DB, Mainframe Automation

2. Built-in Object Inspector

3. Test Automation of iOS apps using Windows

4. Test Data Generator and Parallel Execution

5. Unlimited Distribution of Test Execution on the Cloud

6. Intelligent Auto Defect Reporting, and Impact Analysis

"SimplifyQA allows functional testers to create test cases once that serve both manual and automated functions. Its goal is to assist development and testing teams become leaner and better." Daniel elaborates on SimplifyQA’s wide acceptance.

SimplifyOM

Simplify3X's other flagship product, Simplify Object Manager, is also gaining significant market traction. It’s a cloud-based object management system used to create, store, and manage test objects. SimplifyOM greatly reduces the time and effort required to merge, resolve duplicate objects, and maintain them.

"SimplifyOM SDK is a perfect solution for integrating your existing framework into the SimplifyOM Object Repository enabling you to ease Object Repository Management by eliminating the need to maintain a local repository.” adds Vijay Daniel.

The following are some of SimplifyOM's USPs:

1. Offers tailor-made properties such as CSS, Multiple XPaths and Flow-XPaths

2. One-click Web Object Location and Page Objects Validation

3. Export Objects in JSON/Excel format

4. Open APIs & SDKs for Python & Java (Maven & Gradle)

5. Prevents the Creation of Duplicate Objects

The Future

India has been a technological and software behemoth in recent years. India has evolved beyond its image as a centre for outsourcing thanks to organisations like Simplify3X.

Daniel is clearly committed to seeing SimplifyQA become the chosen platform for large organisations looking for a comprehensive testing solution. “Our software’s roadmap for extensive and next-generation features is progressing well. We plan to keep improving and providing a world-class platform capable of solving problems across industries” Daniel adds.

With Daniel's precision focus and dedication, and mobile cloud in development, the company is almost guaranteed to reach its goal in the near future.

It's encouraging to find a company that emphasises India's skill set and dispels the idea that India is merely a talent pool.