Toch AI: Revamping the Video Content Industry with AI and ML-Powered Technology

Established in 2016, Toch AI is a SaaS company with cloud-agnostic solutions powered by AI and ML-based technology. This deep learning technology creates intelligible, analytical, cross-channel video editing platforms scrupulously streamlined without human intervention. With technologies such as Face and Image Recognition, Vision models, Optical Character Recognition, Audio Detection, Toch catalyses fresh assets from a single feed data, personalizing it with brand logos, sponsor messages, bumpers, graphics, and an auto-share option across 30+ social media platforms. They have the ability to build assets as per partner ordinances that amplify and boost their asset pool and increase engagement with the target audience.

“We started the company with an aim to simplify video content and to create content that would drive the highest engagement. We want to make it easy for viewers to discover the content they are most interested in quickly,” says Vinayak Shrivastav, CEO, Toch AI.

Toch AI is disrupting video technology by automating workflows using AI & ML algorithms. They are fulfilling a need for broadcasters and OTT platforms to amplify their content and brand memorandum effectively. Toch has the advantage of delivering personalized content with a phenomenal speed of delivery, with easy-to-use and a large number of resizing tools to fit multiple displays and publishing it on multiple platforms. Today, the company is serving a myriad of B2B clientele that includes global broadcasters, OTTs, sports leagues and federations, rights holders, and bulk content creators.

Leading by Domain Knowledge

The company understands that to be indispensable, it is imperative to be different. Hence, they are constantly learning from those in a similar domain. “At Toch, we reckon competition is healthy and something that helps us analyze and align ourselves. We may not see our co-players as competitors but as someone who defines our goals and objectives to be at the top in business,” he asserts.

With their sophisticated and leading-edge technology, they provide amalgamate solutions in the shortest span of time without disruption in the workflow. Toch to its credit has:

● 1.2bn+ Hours of Video processing time saved

● 72% Increase in viewer time spent on video

● 8.3x Increase in viewer engagement rate

● 15x faster results, and more

Changing Business Strategy

During the pandemic, the company changed its strategies to stay ahead of the competition. “There were roadblocks and predicaments that needed smart solutions, which we resolved with planning, careful provisioning, and most of all continuous communication. Safety and precaution for our team and client was our priority that was effectuated with some brilliant brainstorming,” says Alok Patil, CTO, Toch AI.

“The pandemic expedited our deep dive into the content space as there was a dire shortage of available content for the multiplied gentry. It became increasingly challenging for broadcasters and OTT platforms to keep the viewer loyal with engaging content. The solution was to come up with new forms of content and catch eyeballs by highlighting key moments, promos, and teasers. Time was a vantage with people. Viewers were loving short and crisp video content that highlighted the entertainment quotient. Our technology of delivering quality content emerged as a strength. We were able to produce the perfect fail-proof product without human intervention, remotely all in real-time,” he adds.

Toch AI has an energic and result-oriented team. The company encourages open forums of suggestions and constructive discussions. The younger generation aces in newer ideas and are open to mentorship. Saket Dandotia, COO, says, “A happy team is our utmost priority. It is directly proportional to the quality of output we have been producing. At Toch, we charter a framework on which the team evolves, we are constantly in touch with the progress chart of each team member and love our impromptu meetings and recalls. Recognizing good work is an indispensable part of our organization, and also guiding and handling the team with positive criticisms.”

The company wants to be recognized as an equal opportunity workplace. They also provide on-the-job training opportunities by hiring interns from the lead management schools across the country. Some of the interns have grown into full-time team members.

Speaking about the future endeavours, Saket says, “At present, we have a sizable foothold in news, sports, and entertainment. However, in the future, we can empower better living by addressing sectors like security, road safety, healthcare, and education. With our existing AL and ML technology, we would be able to analyze faces and predict precarious situations before they occur. The potential is inexhaustible and exhilarating. We also hold the ambition and impetus of taking the mantle of Toch to every country across the globe.”

Vinayak concludes by giving advice, “Be open to the ever-evolving technology. The quicker we adapt to change, the smoother the transition will be."

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