The price increase will be up to 2% across models, depending on the specific vehicle variant.
Stellantis-owned brands, Jeep and Citroën, today announced a “price adjustment” across their entire product portfolio, effective from January 1, 2025. The increase will be up to 2% across models, depending on the specific vehicle variant. This increase in prices is aimed to offset the impact of rising input costs and ensure sustainable operations in line with the industry, the automaker says.
Commenting on the decision, Shailesh Hazela, managing director and CEO, Stellantis India, said, “Both Citroën and Jeep brands are aimed to offer customers greater value to its respective audience, and we have been extremely prudent to ensure the value quotient remains above par than what is being offered in the market. While the price revision is necessitated by increasing input costs and exchange rates, we stand steadfast in our commitment to continue to be focused on providing value, high quality, and a great driving experience to its customers.”
“Stellantis India is offering an opportunity to benefit from the existing pricing structure and attractive end of the year offers until December 31, 2024. Stellantis India remains dedicated to delivering value while ensuring the long-term sustainability of its operations,” the carmaker says.
Earlier this month, Tata Motors and Kia India announced price hikes across their product portfolio from January 2025. Tata Motors, in a statement, said the company will take a price increase of up to 3% across its passenger vehicles portfolio, including EVs. "Effective January 2025, the price increase will vary depending on model and variant, and is being taken to partially offset the rise in input costs and inflation." Kia India also announced up to a 2% price hike across models. Kia said the price hike is primarily due to rising commodity prices and escalating supply chain-related costs. “Due to the persistent rise in commodity prices, unfavourable exchange rates, and increased input costs, a necessary price adjustment has become unavoidable. Despite these challenges, Kia is absorbing a significant portion of the cost increase, minimising the financial impact on our customers, so they can continue enjoying their favourite Kia vehicles without major dent on their pockets,” said Hardeep Singh Brar, senior vice-president, sales and marketing, Kia India.
Mahindra & Mahindra (M&M) too had announced a price increase for its sport-utility vehicles (SUV) and commercial vehicles (CV) by up to 3%, effective January 2025. The company also attributed it to adjustment in response to the rising costs due to inflation and increased commodity prices.
Fortune India is now on WhatsApp! Get the latest updates from the world of business and economy delivered straight to your phone. Subscribe now.