Bollywood star Ranveer Singh’s venture, ‘SuperYou’ has received funding from Rainmatter, the Zerodha-backed firm co-founded by Nithin and Nikhil Kamath, with the investment amount remaining undisclosed. The brand claimed that it has hit a milestone by selling 2.5 lakh products within 48 hrs of its launch, selling out on q-commerce platforms like Zepto and Blinkit.

‘SuperYou’ plans to invest ₹40-50 crore over time with the goal of achieving a ₹500 crore growth within the upcoming five years, the company says.

The Zerodha co-founders stressed that 73% of Indians fell short of the basic dietary intake, which can lead to muscle loss and reduced physical strength. “We’ve been supporting entrepreneurs trying to introduce protein options in our daily nutrition. Superyou’s Wafer bars can be a good snacking or dessert alternative to existing options. We are excited to support and partner with Ranveer and Nikunj and are eager to see the next line of products they think about and launch,” they said.

SuperYou, founded by Bollywood star Singh and entrepreneur Nikunj Biyani, recently introduced its flagship product, the SuperYou Protein Wafer Bars, and is now planning to expand its product range in the future, it adds.

“With SuperYou, we’re making healthy living accessible, exciting, and fun for people across India. This brand is driven by the belief that nutrition should not be a compromise—it should be a part of every consumer’s daily routine,” Biyani adds.

“I’m proud to be part of a venture that’s changing the way people think about nutrition. It’s about fueling your body the right way—deliciously and efficiently. I’m excited to see how it will empower people to live healthier, more active lives,” says Singh.

In March, Nikhil Kamath of Zerodha invested $10 million in Subko, a Mumbai-based brand known for its bean-to-bar chocolate. Subko provides caffeinated beverages, baked goods, and coffee roasters, positioning itself against competitors like Third Wave Coffee, Blue Tokai, Rage Coffee, Slay Coffee, Sleepy Owl, and Seven Beans Co. Kamath also invested in Third Wave Coffee, valuing the company at around $34 million post-funding.