JadeBlue, a premium menswear and lifestyle brand, announced its association with Jasprit Bumrah as brand ambassador. To mark the occasion, JadeBlue will unveil an exclusive tribute collection “JB x JB” inspired by Bumrah’s effortless style and the brand’s timeless tailoring. The special merchandise collection consists of formal, ethnic wear and a bespoke range. 

Sharing similar roots in Ahmedabad, they also share the same initials “JB”. JadeBlue, founded by brothers Jitendra Chauhan and Bipin Chauhan in 1995 as a single-store menswear brand, has expanded into a multi-store brand, with 42 retail stores, along with accessibility through a dedicated e-commerce platform and marketplace presence. Bumrah, too, carved out an international cricketing career marked by discipline, resilience, and world-class performance.

Speaking on this collaboration, Jasprit Bumrah said, “Blue has always been close to me. First with India, then with Mumbai. I am delighted to represent JadeBlue; associating with the legacy brand is about connection for me. Same city, same values, same initials. Personally speaking, fashion isn’t about pretending; it’s about being real. That’s what JadeBlue stands for, and that’s why this feels personal.”

Talking about the essence of association with Jasprit Bumrah, Jitendra Chauhan, Chairman & Managing Director, said, “For us, Jasprit isn’t only a cricketer, he’s someone who represents consistency, hard work, and individuality. That’s the same spirit JadeBlue was built on.” 

Adding to this, Bipin Chauhan, Managing Director, shared, “JB x JB is more than a partnership; it’s a coming together of two journeys that began in Ahmedabad and are now inspiring people everywhere.”