‘Not just a quick fix’: From salon rituals to science-driven self-care, Gen Z is redefining skincare

In a remarkable cultural shift, skincare clinics in India are emerging as the new-age salons, attracting a diverse clientele, with Gen Z leading the charge. These dermatology-led clinics, offering medically backed, personalised solutions, are redefining beauty standards while seamlessly blending healthcare and luxury. Yet, this booming sector largely flies under the radar in mainstream conversations.

The Rise of Dermatology-Driven Skincare

Modern aesthetic clinics are transforming the skincare narrative by prioritising scientific precision over superficial fixes. Unlike traditional salon facials, these clinics address core skin health issues, delivering measurable and lasting results. “This generation’s move from salon facials to medical-grade skincare isn’t just a trend; it’s deeply value-driven,” explains Dr Soumitra Das, National Head of Kosmoderma Healthcare Pvt Ltd. “Salons offer routine experiences, while clinics deliver transformative outcomes backed by science.”

This emphasis on evidence-based practices has made clinics the go-to option for individuals seeking efficacy and personalisation. The result? A rising preference for treatments that combine credibility with visible impact.

Gen Z: Driving the Skincare Evolution

Gen Z is at the forefront of this revolution, treating skincare as a cornerstone of wellness and self-care. Unlike earlier generations, they seek authenticity, transparency, and proven efficacy in their choices. Dr. Meghna Mour, co-founder of Skuccii Supercliniq, observes, “Young people today are not just looking for a quick fix. They want to understand their skin, treat the root causes, and make informed decisions.”

A recent survey reveals that 64% of urban Gen Z are willing to invest significantly in skincare treatments, with many seeking solutions for acne, pigmentation, and preventive care. Clinics have reported a 40% increase in Gen Z appointments over the past two years, reflecting this shift in priorities. “At Skuccii, our Gen Z clients come not for extreme makeovers but because they genuinely care about their skin’s future,” adds Dr Mour.

Social media plays a pivotal role in shaping this trend. Platforms like Instagram amplify “honest reviews”, “before-and-after snapshots”, and “skinfluencers” showcasing their journeys with treatments such as laser therapy and chemical peels. The influence of K-beauty has also fuelled this obsession, bringing innovative routines and products to Indian consumers.

The economic and cultural impact 

India’s skincare industry is on a meteoric rise, projected to grow from $3.31 billion in 2024 to $12.93 billion by 2034 at a CAGR of 14.6%. Dr Das highlights, “Globally, medical aesthetics is growing faster than the traditional beauty sector, with India recording a remarkable 24% CAGR.”

This growth presents immense opportunities for local entrepreneurs to innovate. Indian startups are blending Ayurvedic wisdom with modern science to appeal to Gen Z’s eco-conscious and ethical preferences. Traditional ingredients like turmeric and rose water are being reimagined in contemporary formulations, symbolising a harmonious balance between heritage and innovation.

Skincare as self-care

Skincare is no longer seen as a mere indulgence; it has evolved into a vital aspect of healthcare. Experts suggest this fixation on routines offers a sense of control, especially in a post-pandemic era marked by uncertainty. Dr Shambhavi Jaiman, a psychiatrist at Fortis Healthcare, notes, “Structured skincare routines provide a psychological anchor, enhancing self-esteem and emotional resilience.”

Dr Das concurs, pointing to research in psychodermatology: “Medically supervised skin treatments often lead to improved social confidence and emotional well-being, making skincare a gateway to overall self-improvement.”

Dermatologists advise Gen Z to embrace minimalism in their routines, focusing on essentials like cleansers, moisturizers, and sunscreen. Proactive treatments, such as Hydrafacial Syndeo or Exion RF, cater to this generation’s demand for preventive care over radical transformations. “Our clients are more interested in enhancing skin texture and addressing concerns early,” shares Dr Mour. 

Redefining the future 

As healthcare and beauty increasingly converge, skincare clinics are poised to become the new norm for those seeking comprehensive solutions. Gen Z’s influence ensures that this evolution prioritises personalisation, accountability, and inclusivity. “In the 21st century, the future of skincare will not be defined by glamour but by biomedical empathy,” concludes Dr Das. “It will centre on clinical care, emotional validation, and meaningful outcomes.”

This paradigm shift marks not just a transformation in beauty standards but a redefinition of self-care itself, heralding a future where science and self-expression walk hand in hand.