Traya took shape from Saloni Anand’s experience of living with a spouse, another startup founder, grappling with hair loss. In a market flooded with one-size-fits-all shampoos, oils, and serums, Anand turned to treating hair loss at its root. The result was Traya, a health tech startup that tackles hair fall not as a cosmetic issue, but as a chronic lifestyle condition.

Anand discovered the impact of nutrition and lifestyle on hair health. “The industry has completely messed it up. Your gut impacts your hair,” she says. Combining Ayurveda, allopathy, and nutrition, she chose clinical validation, launching Traya only after six months of testing with 55 patients and tangible results.

Today, the brand offers personalised kits based on an online hair test, combining supplements, prescriptions, and diet plans to drive long-term recovery. In FY25, Traya is expected to close with ₹335 crore in revenue, up from the previous year’s ₹140 crore. By FY26, it is projected to grow to ₹600 crore. The platform has served over a million customers, with an 80% repeat rate.

Anand dreams of taking Indian science global with plans to expand Traya’s science-backed framework to other conditions like thyroid and diabetes. But she says she is building the brand to last, not to be acquired or sold off. “We’re here to build a household name,” she says. “One that stands for trust, efficacy, and truth.”