Shares of Vishal Mega Mart, the diversified retail chain, came under pressure on Tuesday, June 17, following reports of a substantial block deal on the counter. The stock plunged nearly 8% in early morning trade and was still trading 5% lower at 9.45 AM.

According to reports, about 91 crore shares—or 19.82% of the company’s total equity—changed hands at ₹115 apiece, amounting to a transaction value of ₹10,488 crore. The deal was executed at a 7.9% discount to the stock’s previous close of ₹124.90, making it one of the most sizable secondary market transactions in recent quarters.

Founded on a mass-market strategy, Vishal Mega Mart has built its business around the price-conscious middle-class consumer. As India's retail landscape steadily shifts toward organised formats and quick commerce, VMM's differentiated model—anchored in value—has stood out. A report by ICICI Securities highlights that nearly 40% of the company’s sales come from private-label products, a significantly higher proportion than most peers in organised FMCG retail. This allows VMM to offer competitive pricing while also protecting margins.

“VMM has an opportunity to improve scale and negotiate better terms of trade with branded FMCG players compared to peers like DMart and Reliance Retail,” ICICI Securities noted.

Despite the volatility on Tuesday, the stock remains in positive territory for the year—up 11% year-to-date versus the Nifty’s 4.73% gain.