Each year, Akshaya Tritiya arrives with the promise of renewal. It is a day, a chance of investment into something that's both meaningful and long-lasting. This year, with gold prices hitting an all-time high, that feeling is even more compelling. Gold isn't just shining, it's speaking volumes about its strength, stability, and confidence in the future. It vindicates the belief of Indians in Gold as a true time-tested asset class that helps them not only preserve their wealth but also helps create wealth over a period of time.

Hence, the tradition of buying gold during Akshaya Tritiya will continue to grow with consumers adapting to changing times and practices. Today, individuals are not merely purchasing gold for ceremonies—they are selecting it as an intentional financial choice. It is no longer a celebratory practice; it's becoming an astute investment move, a safety net against the uncertainty. Also, Indians have known for a long time that saving in Gold over a period of time has always given them good returns.

“This Akshaya Tritiya, while the world is struggling to find direction, gold not only provides the feeling of safety but also quiet optimism. Higher prices further strengthen the belief of Indians in Gold since this was the reason for them to save in Gold over a period of time that helps them fulfil their life milestones," says Keyur Shah, CEO, Muthoot Exim.

Ramesh Kalyanaraman, executive director, Kalyan Jewellers, says, “We continue to observe strong and sustained interest in gold and diamond jewellery, with demand patterns gradually evolving to reflect customers’ diverse preferences and lifestyles. While traditional, occasion-led gold purchases remain robust, we have also expanded our inventory to include designs in lower metal weight (grammage) and alternative carat options such as 18K gold. These additions are intended to offer more flexibility across price points, catering to customers seeking affordability without compromising on design or craftsmanship.”

“This year, we are seeing that customers are making more thoughtful choices when buying gold and are looking for pure, certified gold with elegant designs. What makes this season special is the growing awareness around gold as both an emotional and inflation-hedging asset. We also expect gold demand to grow by 5–10% compared to last year,” says Piyush Gupta, director, PP Jewellers by Pawan Gupta.

Additionally, Namita Kothari, Founder, Akoirah by Augmont, said, “Gold continues to be a cornerstone of Akshaya Tritiya celebrations — it's deeply rooted in our cultural and financial mindset. Despite record-high prices, we anticipate strong traction in smaller-ticket gold buys, especially coins and lightweight jewellery, as consumers look to honour tradition. At the same time, we’re seeing growing interest in lab-grown diamond jewellery, particularly among younger buyers who want to combine auspicious buying with modern aesthetics, affordability, and everyday wear. This Akshaya Tritiya, we expect demand to be driven by both — traditional gold investments and conscious, design-led choices in the diamond category.”